RealScout Expands Reach to Sotheby’s International Realty’s Company-Owned Locations
Overview
RealScout, a California-based proptech leader, has announced that it has extended its reach to include Sotheby’s International Realty’s company-owned locations. This expansion is part of an enterprise deal signed with Anywhere, a leading real estate company, nine months ago.
Access to RealScout Platform
Agents at Sotheby’s International Realty’s company-owned locations will have full access to the RealScout platform, which includes a branded home search portal, interactive side-by-side listing comparisons, social media tools, lead management and distribution, and several other agent- and broker-focused support features.
Headline-Making Homebuyer Activity Intelligence Dashboard
The platform also includes RealScout’s headline-making homebuyer activity intelligence dashboard, which is partially powered through Buyer Graphs in 18 select markets. The graphs include information from brokerage partners who agree to share real-time anonymized buyer data and habits, enabling agents and brokers to make quicker and more accurate pricing decisions.
Adoption Rates
Sotheby’s International Realty Cape Cod brokerage office manager Shannon Buss said that the platform’s adoption rates have exceeded her and her fellow leaders’ expectations. Sixty-six percent of their affiliated agents have activated their RealScout account in the 60 days since the platform was rolled out to their brokerage.
Broader Adoption
The adoption rates at SIR Cape Cod mirror the trends within the broader Anywhere Real Estate ecosystem, which rolled out the RealScout platform to its affiliated agents in November. Anywhere Brands affiliated offices have reached a 60 percent average adoption rate.
Agent Testimonials
Several Anywhere-affiliated agents and brokers have shared their experiences with RealScout, with one California-based sales partner generating 700 leads after integrating RealScout into his customer relationship management platform.
RealScout President’s Comments
RealScout President and co-founder Andrew Flachner said, "As we evolve our product rollout with the Anywhere family of brands, we’re thrilled to introduce these significant enhancements to the RealScout platform. The addition of Auto Nurture capabilities, email verification, and enhanced CRM integrations underscores our commitment to delivering unparalleled value to the Anywhere family of brands."
Conclusion
RealScout’s expansion to Sotheby’s International Realty’s company-owned locations is a significant milestone in the company’s growth and development. With its platform’s advanced features and features like Buyer Graphs, RealScout is poised to continue to provide valuable insights and tools to agents and brokers.
FAQs
Q: What is RealScout?
A: RealScout is a California-based proptech leader that provides a platform for real estate agents and brokers to connect with potential clients and manage their businesses more efficiently.
Q: What are the key features of the RealScout platform?
A: The RealScout platform includes a branded home search portal, interactive side-by-side listing comparisons, social media tools, lead management and distribution, and several other agent- and broker-focused support features.
Q: How has the RealScout platform been received by agents and brokers?
A: The RealScout platform has been well-received by agents and brokers, with adoption rates exceeding expectations and several agents and brokers reporting significant increases in leads and conversions.
Q: What is the Buyer Graph feature, and how does it work?
A: The Buyer Graph feature is a part of the RealScout platform that provides real-time anonymized buyer data and habits, enabling agents and brokers to make quicker and more accurate pricing decisions.
Q: What is the average adoption rate for the RealScout platform among Anywhere Brands affiliated offices?
A: The average adoption rate for the RealScout platform among Anywhere Brands affiliated offices is 60 percent.
Author: www.inman.com
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