HomeReal EstateYes, you can talk politics on social media. Here's how

Yes, you can talk politics on social media. Here’s how

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Is it still impolite to talk about politics?

The Answer is No!

Talking about politics might have once been considered impolite or taboo, but today, it’s a topic that can bring people together and help us understand each other better. As real estate agents, discussing politics can help you build connections with your audience, demonstrate leadership, and show your community that you care.

Why talking about politics matters

For agents, authenticity is crucial

In today’s digital world, people want to know the real you, not just your business. Sharing your political views can show your audience that you’re more than just a business – you’re a person with beliefs and values. This can create a deeper connection with your followers, who may share or respect your viewpoints.

You’ll gain more followers than you lose in the long run

Yes, you might lose followers who disagree with your stance, but those who stay or join you because of your views will likely be more engaged and loyal. They see you as a voice for their own beliefs and are more likely to support and promote your business.

Learning to have civil discourse is everyone’s duty

Engaging in political discussions is a great way to model and encourage civil discourse. It’s important to show that people can have different opinions and communicate respectfully. Doing so contributes to a healthier public dialogue and demonstrates leadership in your community.

How to talk about politics

Share your genuine opinions as a leader in your community

People respect leaders who are honest and transparent. Sharing your genuine opinions can help establish you as a thought leader. Remember to present your views in a way that invites dialogue rather than conflict.

Educate your followers on how politics can affect them and change their life

Politics impacts everyone’s lives in various ways. By educating your followers on these impacts, especially concerning homeownership and real estate, you provide valuable information to help them make informed decisions.

Be the local expert and focus on local politics

National politics can be polarizing, but local politics often directly impact your community and business. Position yourself as a local expert who understands and can explain the intricacies of local political issues like zoning, property taxes, schools, and roads. This can help you build credibility and trust within your community.

Don’t forget about the Code of Ethics

Always be respectful and never attack or shame a political opponent, especially their supporters. Civil discourse should be your goal. Always keep the Realtor Code of Ethics in mind. If expressing your thoughts or opinion can be viewed as discrimination against someone else, skip it. Disrespectful comments or personal attacks can tarnish your reputation, alienate potential customers, and jeopardize your career. Stick to the issues and focus on constructive dialogue.

Conclusion

Talking about politics as a real estate agent can be a powerful way to connect with your audience, demonstrate leadership, and show your community that you care. By sharing your genuine opinions, educating your followers, and being the local expert, you can navigate these conversations successfully and potentially gain more engaged and loyal followers.

FAQs

Q: What are some tips for talking about politics on social media?
A: Be respectful, share your genuine opinions, and educate your followers on how politics can affect their lives.

Q: How can I balance sharing my political views with being professional?
A: Be clear and concise in your statements, avoid controversial topics, and keep the focus on the issues rather than personal attacks.

Q: What if someone disagrees with my political views?
A: Respectfully engage with them, listen to their perspective, and try to understand their concerns.

Q: How can I stay within the Realtor Code of Ethics when discussing politics?
A: Avoid discrimination, attack, or shame anyone, and focus on respectful and constructive dialogue.

Q: Can discussing politics hurt my business?
A: Not if you do it correctly! Respectful and constructive discussions can build trust and credibility with your audience.

Author: www.inman.com

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